go90 / Branding a new social entertainment platform from Verizon
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POINT OF VIEW
With the go90 app, a new social entertainment platform from Verizon, built for the mobile-first generation, offering access to live and on demand video wrapped in a social experience. Some of the content consumers will see on go90 includes live events, prime-time TV, best-of-the-web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment. With the go90 app they can “Cut & Share” their favorite entertainment; access “Crews” to let them chat and share with other fans; “Share out” to connect across go90, SMS, Facebook®, Twitter®, and email; “Follow” to track their favorite shows; and “Crowdsource” to get recommendations from the community.
POINTS OF IMPACT
A courageous client was ready to drive change and saw the creation of go90 as a pivotal opportunity to shift perceptions of Verizon with game changing product branding for this platform targeted at millennials. In their own words:
“go90 is kind of uncharted territory … Much of what we did was very different from anything Verizon has done before.”
Verizon Marketing Manager
POINT OF VIEW
With the go90 app, a new social entertainment platform from Verizon, built for the mobile-first generation, offering access to live and on demand video wrapped in a social experience. Some of the content consumers will see on go90 includes live events, prime-time TV, best-of-the-web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment. With the go90 app they can “Cut & Share” their favorite entertainment; access “Crews” to let them chat and share with other fans; “Share out” to connect across go90, SMS, Facebook®, Twitter®, and email; “Follow” to track their favorite shows; and “Crowdsource” to get recommendations from the community.
Video
Services
- Brand development and direction
- Design strategy
- Visual identity design and experience cues
- Brand guidelines