GO90 / VERIZON
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With the go90 app, a new social entertainment platform from Verizon, built for the mobile-first generation, offering access to live and on-demand video wrapped in a social experience. Some of the content consumers will see on go90 includes live events, prime-time TV, best-of-the-web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment. A courageous client was ready to drive change and saw the creation of go90 as a pivotal opportunity to shift perceptions of Verizon with game-changing product branding for this platform targeted at millennials. In their own words:
“go90 is kind of uncharted territory … Much of what we did was very different from anything Verizon has done before.” Verizon Marketing Manager
With the go90 app, a new social entertainment platform from Verizon, built for the mobile-first generation, offering access to live and on-demand video wrapped in a social experience. Some of the content consumers will see on go90 includes live events, prime-time TV, best-of-the-web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment. A courageous client was ready to drive change and saw the creation of go90 as a pivotal opportunity to shift perceptions of Verizon with game-changing product branding for this platform targeted at millennials. In their own words:
“go90 is kind of uncharted territory … Much of what we did was very different from anything Verizon has done before.” Verizon Marketing Manager
Video
Services
- Brand development and direction
- Design strategy
- Visual identity design and experience cues
- Brand guidelines