JOHN JAY COLLEGE
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In the hyper-competitive world of higher education, John Jay College of Criminal Justice has a unique story to tell. The opportunity was to redefine the meaning of “justice,” drive understanding around John Jay’s role in educating for it and get the world to recognize the vast possibilities offered by the institution. Bold new lettering in gigantic type with the call to be fierce advocates for justice adorns John Jay’s breathtaking new building. The central theme spawned new programs, symposia, awards, and conferences dedicated to advancing justice.
In addition to inspiring stakeholders around a renewed purpose and driving enrollment, fundraising efforts have yielded $40MM in new donations. The program received an Educational Advertising Award and the Design Management Institute’s Design Value Award.
In the hyper-competitive world of higher education, John Jay College of Criminal Justice has a unique story to tell. The opportunity was to redefine the meaning of “justice,” drive understanding around John Jay’s role in educating for it and get the world to recognize the vast possibilities offered by the institution. Bold new lettering in gigantic type with the call to be fierce advocates for justice adorns John Jay’s breathtaking new building. The central theme spawned new programs, symposia, awards, and conferences dedicated to advancing justice.
Services
- Brand identity system
- Fundraising print brochure
- College building signage design system
- Visual identity guidelines